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Toilet Paper Technology Flushes Away Restroom Issues


By Giorgia Giove

March 11, 2019


It’s a situation no one wants to encounter: opening a restroom door and encountering a clogged or overflowing toilet. Maintaining a clean and functional restroom is crucial for protecting brand reputation and helping secure repeat business. A key component of restroom upkeep is eliminating the risk of unpleasant toilet clogs.


Fortunately, there are now advanced toilet paper products that utilize Biologic Active Tissue Paper (BATP) technology, which actively works to prevent clogs and improve the overall restroom experience. By investing in smart, effective paper products, your facility can help avoid problematictoilet clogs and ensure a positive restroom visit for all guests.


The Impact of Toilet Clogs


No patron wants to encounter a clogged toilet in a business’ restroom, but, unfortunately, such occurrences are all-too-common. A 2018 Harris Poll revealed that 4 in 10 Americans have encountered a bathroom that was closed due to a clogged toilet, and 49 percent have experienced a foul restroom odor as a result of a toilet clog. In addition to unpleasant smells, toilet clogs make stalls unusable, which is especially problematic in busy places like airports, shopping centers and restaurants. In facilities with only one or two toilets, entire restrooms can beinaccessible to guests until the clog is resolved.


Toilet clogs can also have a lasting negative impact on brand image. In fact, according to the same Harris Poll, 86 percent of Americans say a clogged toilet would negatively impact their perception of a business. On top of the costs associated with a damaged reputation, there are additional indirect costs associated with labor because employees must take time out of their busy schedules to deal with clogs.


There are also direct costslinked to a clogged toilet, such as the expense of hiring a plumbing professional when clogs cannot be quickly or easily solved by on-site employees. Although prices may vary based on location, the severity of the clog and the timing of the call (with emergency calls costing more), a clogged toilet can easily result in a bill of several hundred dollars. If clogs happen on a consistent basis then such a cost can add up substantially overtime.



BATP to the Rescue


Stocking restrooms with paper products that help reduce clogs is an easy way to avoid expensive maintenance, customer complaints and revenue loss. BATP technology is a patented product specifically developed for the paper industry. It is applied to rolls of toilet paper during the converting process using a spray nozzle.


When toilet paper with BATP technology comes into contact with water, five types of natural, non-pathogenic microorganisms are activated. These harmless bacteria produce enzymes that target the major causes of organic waste build-up in pipes. The microorganisms also reproduce to exponentially multiply the cleaning efforts. Once the encrustations and organic substances within the pipes have vanished, the enzymes biodegrade, leaving no residue behind. Pipes are left in a cleaner state after roughly one month. Although the process is invisible to the naked eye and occurs behind-the-scenes within a facility’s plumbing system, BATP enhanced toilet paper has a large role in helping to reduce the risk of disruptive and costly clogs.



Investing in Smart Solutions


Today, innovative paper products can help organizations enhance the restroom experience while also reducing costs and environmental impact. Studies demonstrate that this technologically advanced toilet paper can provide a total savings of up to 40 percent when compared with the combined cost of standard toilet paper and plumbing emergencies. A clean restroom can make or break a customer’s experience, and investing in smartsolutions will ensure that your business doesn’t flush profits down the drain.


Giorgia Giove is the Marketing Manager for the Away from Home business at Sofidel, a world leader in the manufacture of paper for hygienic and domestic use, including its Papernet brand. For more information, visit