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Strong Roots Takes on the Global Food Waste Crisis One Pound at a Time

NEW YORK, March 2, 2020 /PRNewswire/ — Strong Roots returns to Natural Product Expo West [March 3 – 7; Anaheim, CA], after winning the 2019 NEXTY Award, with its innovative and sustainable line of frozen plant-based foods including cauliflower hash browns, vegetable burgers, mixed root vegetable fries and more.


Globally, 1.6 billion tons of food is wasted annually – the equivalent of the combined weight of every person in New York state. Fresh produce waste is one of the largest contributors to global food waste, with the average US household throwing away 58% of fresh produce throughout the year. Strong Roots is committed to finding solutions to the global food waste crisis. In purchasing one package of Strong Roots, approximately one pound of food waste is eliminated, as consumers can buy and eat only what is needed.


From farm to freezer, Strong Roots works to reduce waste through each phase of production. For example, they wash produce using collected and treated rainwater, and use vegetable waste to make biogas, which provides the energy needed to steam and freeze the vegetables. Additionally, all products are verified vegan and non-GMO, made with no artificial flavors and developed with trusted farmer relationships across the United States and Europe. Strong Roots continues to assess its entire supply chain to measure environmental impact and identify areas for improvement. Currently, Strong Roots is preparing to become the first Irish-based food brand to be B Corp certified by the end of the year.


At this year’s Expo West, Strong Roots will be at the North Hall [Level 200, booth N1545], offering two of its most popular products, Cauliflower Hash Browns with tomato relish and the Beetroot and Bean Burger, served by culinary specialists, including Founder and CEO Samuel Dennigan.


This April, Strong Roots will be launching nationwide at Whole Foods. Strong Roots is also available at national and independent retailers such as Gelson’s, Wegmans and Meijer, among others. For the full list of retailers, visit here.


For additional information on Strong Roots, visit and follow along on Instagram @strongrootsUSA.



Founded in 2015 by entrepreneur Samuel Dennigan, Strong Roots first launched in major retailers in Ireland, before expanding internationally into over 4,000 supermarkets. Prior to founding Strong Roots, Samuel worked in his family’s fresh produce business, Sam Dennigan & CO [founded in 1975], in North Dublin for over a decade. There, he learned the ins-and-outs of the produce supply chain, and also supervised the relationships between suppliers, retailers, and consumers. Discovering a lack of innovation and modernization in the stagnant frozen produce food sector, Samuel used his life savings to launch Strong Roots. Since its inception five years ago, the international brand has expanded to include tens of frozen vegetable products, developed based on relationships with farmers that utilize sustainable farming practices, and in 2019, it was the fastest-growing food brand in the U.K.


In 2019, Strong Roots won the coveted NEXTY Award at Natural Products Expo West, after receiving The Grocer’s Great Taste Award and New Product Award multiple times over the years. Samuel also received the Start-Up Award in Ireland’s Best Young Entrepreneur (IBYE) competition, and was a finalist for Ireland’s Ernst & Young Entrepreneur of the Year Award for Food and Drink.


The Strong Roots product line includes:

  • Cauliflower Hash Browns [SRP $5.99; 13.3 oz.]
  • Mixed Root Vegetables [SRP $5.99; 15 oz.] *gluten-free
  • Broccoli & Purple Carrot Bites [SRP $5.99; 13.3 oz.]
  • Kale & Quinoa Burger [SRP $4.99; 4 / Box]
  • Beetroot & Bean Burger [SRP $4.99; 4 / Box]
  • Pumpkin & Spinach Burger [SRP $4.99; 4 / Box]
  • Spinach Bites [SRP $5.99; 13.3 oz.]


SOURCE Strong Roots