American Cleaning and Hygiene Attends Conference and Expo
By ALANA HIPPENSTEELE,
Assistant Editor, ACH
Clearly, the importance of the BOMA International Conference & Expo is insurmountable within the industry, and to attend international and local BOMA events is not only important for a company within the industry, but in many ways necessary to stay on top of market trends and industry knowledge. The power players in the industry also know that their attendance at BOMA events is not only beneficial to their company, but also exists as a reminder to others that face time among peers is an essential part of remaining relevant and current.
The American Cleaning and Hygiene staff shares that philosophy, so attending industry events is very much a part of our planning process. So, you will be seeing us at some of our previously noted upcoming events for this reason. But, for now, its back to BOMA.
The 2018 BOMA International Annual Conference & Expo in San Antonio featured numerous reputable guest speakers, including an Opening Keynote discussion with America’s First Twins, Barbara Pierce Bush and Jenna Bush Hager. In this Opening Keynote in the packed Hemisfair Ballroom, BOMA International’s Rob Brierley discussed the extensive history of BOMA International and its annual conferences and expos, as well as the rich history of its host city of San Antonio, which is marking its 300-year anniversary.
The Expo took place in the vast Exhibit Hall of the Henry B. Gonzales Convention Center where the many interweaving rows of booths were countered by the exceedingly great expanse of the Exhibit Hall.
The Expo is an important meeting ground for many major players within building management and related industries. At the Tork booth, the Marketing Manager of Commercial and Public Interest Christine Alamed said, “We [at Tork] see the value in partnering with an organization [like BOMA] of this size and strength due to its large voice. It’s a really good way for our people to stay engaged and relevant as a company within this segment. Our experience has been that it’s important to embrace a relationship with BOMA, and fully engage with its local associations.” She said, “We have made a lot of great contacts and met a lot of great people [at these events]. We found that the longer
that you come, the more valuable it becomes.”
At the Kimberly Clark Professionals booth, Marketing and Sales Leader Terry Sanchez said they attend “international as well as local BOMA events all over the country.
Our relationship with BOMA is a huge part of what we do. These folks that come to visit this event are customers, and some of them are partners. We work with them and collaborate with them on the innovation that we bring to market, as well as sell them products through their distributors and contractors. So, being a part of this and helping to finance, fund, and sponsor BOMA in many different areas is just a part of being in this industry. If you’re not contributing to that, then you’re in the wrong industry.”
At the GOJO booth, Market Development Director Thom Wojtkun said that GOJO is “a member of about 10 to 12 local [BOMA] associations. BOMA does a really good job helping to keep GOJO at the forefront of what’s going on in the commercial real estate industry. It provides us with a lot of contacts from which we can learn, sell, and grow. It’s an avenue by which we can continually remain current within the commercial real estate industry. By the sametoken,
we’d like to think that our presence here shows that we are dedicated to the commercial real estate industry as a company that is here to serve the needs of property managers and building service contractors. In this way, we like to think our presence here is mutually beneficial.”