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Design Collective by Cintas Creates High Fashion on the High Seas with Virgin Voyages Apparel Collection

British fashion designer Gareth Pugh and Design Collective™ by Cintas collaborate on modern wardrobe collection


CHICAGO—[March 2, 2020] –Richard’s Branson’s new cruise line Virgin Voyages is scheduled to set sail in April 2020. Today Design Collective™ by Cintas Corporation (NASDAQ: CTAS) announced that it will execute a modern apparel collection designed by British fashion designer Gareth Pugh for the crew. Virgin Voyages led a collaboration with Design Collective by Cintas to bring Gareth’s fashion-forward designs to life with apparel pieces that mirror the vivacity which is synonymous with the Virgin brand.


“We’re honored for the opportunity to work hand-in-hand with Virgin Voyages and Gareth to bring together modern and luxurious designs to Virgin Voyages,” said Todd McKeown, President and COO of Design Collective by Cintas. “Richard Branson puts his employees first, so it was critical for every crew member to feel confident and comfortable in the apparel, so they can be a critical part of the total passenger experience. We used our extensive experience in designing and manufacturing for the cruise industry and worked with Gareth Pugh and the Virgin Voyages team to develop this game changing program.”


The core collection includes sustainable fabrics and garments designed for a range of job functions, climates and body types. The program breaks with cruise stereotypes by removing epaulettes (shoulder stripes designating rank for officers), ties and waistcoats. It features a distinct combination of structure and fluidity and includes a wide range of looks from slick razor-sharp tailoring to relaxed pillow-case tunic shirts referencing the early days of British punk, and more.


“We really wanted to shake up the industry and redefine cruise fashion. Working with fashion Designer Gareth Pugh helped us create a fantastic wardrobe collection for our crew reflecting a modern sailing holiday experience,” said Dee Cooper, SVP Design and Customer Experience at Virgin Voyages. “We decided to partner with Design Collective by Cintas to make sure the garments would really deliver on all levels. Their knowledge of fabrics and application made the designs functional for the cruise environment, and they helped create an Epic Sea Change for all.”


Virgin Voyages currently has four ships on order, and will launch its first adults-only vessel, Scarlet Lady, in Spring 2020.


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About Design Collective™ by Cintas

The Design Collective by Cintas is a distinctive fashion house dedicated to creating a modern wardrobe for employees. With design studios in Las Vegas, Chicago, Toronto and Miami, Design Collective’s award-winning designers blend garments from our ready-to-wear line with custom-designed pieces to curate apparel collections that enhance brand identity. These collections are often complemented with garments from our retail brand collaborations, giving employees wardrobes they love to wear. Design Collective is a division of Cintas Corporation, a publicly held Fortune 500 company traded over the Nasdaq Global Select Market under the symbol CTAS and is a component of both the Standard & Poor’s 500 Index and Nasdaq-100 Index.



Virgin Voyages is a global lifestyle brand committed to creating the world’s most irresistible holidays. The brand currently has four ships on order with master shipbuilder Fincantieri and has operations in the US, UK and Europe. With its inaugural season beginning this year, Virgin Voyages’ first ship, Scarlet Lady was designed to reflect a yacht’s sleek luxury. Featuring spaces designed by some of the top names in contemporary interiors, Scarlet Lady will be Adult-by-Design, a sanctuary at sea for the 18+ traveler. A dose of Vitamin Sea will be naturally intertwined across the entire ship, with well-being activated through a mix of high-energy moments coupled with relaxation and rejuvenation. Scarlet Lady will also feature alluring entertainment and 20+ world-class intimate eateries on board. Putting a twist on luxury, Virgin Voyages will offer incredible value for its sailors with all restaurants, group fitness classes, soft drinks, and many more Virgin surprises.