Cascades PRO™, a leader in the manufacturing of towel and tissue products, was recently acknowledged for its rebranding efforts at the Tissue World magazine Mill Awards during Tissue World Miami 2018 in March. Cascades PRO was honored as the 1st runner up in the Best Tissue Marketing Strategy category. In 2016, Cascades Tissue Group launched a campaign to promote its line of professional products under the newly established Cascades PRO brand. To help streamline the purchasing process for customers, the company successfully executed a major sales and marketing effort as the professional division went from 26 brands to just 6. The rebranding helped refresh the company image and position the division as the “friendly” tissue company, with the tagline “All Clean. All Good.”
“The Cascades PRO rebranding was a collaborative effort among many teams at Cascades, including sales, marketing and customer service,” said André Daviault, Cascades PRO marketing director. “This recognition by Tissue World, a leading global trade publication, is a great honor and sends a strong message to our customers that they are working with a top of the line partner.” The Tissue World Magazine Mill Awards were created by Tissue World in 2016 to celebrate and recognize years of tissue paper production and innovation by mills across North, Central and South America. In 2017, the Mill Awards expanded their reach to honor paper companies in Europe.
“We commend Cascades PRO for its unique rebranding strategy that not only repositioned the brand within the market, but also highlighted their environmentally friendly products and customercentric business focus,” said Agnes Gehot, Deputy Event Director for Tissue World & Asian Paper. This award follows recognition from Adapt Marketing Group, NETWORK®, and Balpex in 2017 for the brand restructuring. Cascades Tissue Group continues to support the innovation and development initiatives of the Cascades PRO brand in its approach focused on customers’ needs.
Source: Press Release